Discover our company's story starting back in 2012
On June 13, 2012, Shea Bunge (🇦🇺 Australia) created Code Snippets to overcome limitations of a restrictive web host, and make adding code to WordPress sites simpler and safer. It allowed making small tweaks to WordPress much more approachable – a straightforward solution that quickly won a loyal following in the WordPress community.
By 2017, Code Snippets was running on over 100,000 sites, helping developers say goodbye to child themes and redundant plugins. Around this time, Verdi Heinz (🇳🇱 The Netherlands) saw the potential for Code Snippets to go even further. He shared his vision with Shea, and it turned out Shea had similar ideas but hadn’t pursued them, assuming there wasn’t demand. Verdi warmly disagreed, he decided to fund the development privately, creating a partnership that laid the groundwork for Code Snippets Pro.
Together, Verdi and Shea began mapping out the future of Code Snippets, including new Pro features and community sharing options. In early 2019, Code Snippets officially became a company, with Shea focused on development and Verdi on design and business strategy. Their mission? To empower WordPress users to customize their sites safely, with fewer plugins and no need for child themes.
With Code Snippets now running on 400,000+ sites, the team was more motivated than ever. The Pro version was taking shape, and their dream of a “cloud-based” snippet-sharing platform was in sight. The plugin’s popularity showed that users wanted -and needed-simplified, flexible customization options. Many new features were introduced to make this happen and lay the foundation for many more. Each one, crafter to be as sleek and useful as possible.
In mid-2021, with Code Snippets on over half a million sites, the team celebrated the launch of Code Snippets Pro. Packed with advanced features, it brought users more power and customization options, taking WordPress site building to the next level. Around this time Imants (🇱🇻 Latvia) added his AI and Infrastructure expertise, Nate (🇮🇱 Israel) took ownership of Partnership and Marketing activities and last but not least Atif (🇬🇧 UK) join our team to lay the very bedrock of our Cloud Platform.
The long-awaited Cloud Snippets platform launched in 2022, open to all for sharing and discovering snippets that extend beyond WordPress. With Cloud Snippets, the team realized their dream: an open, community-driven platform that allowed anyone to customize their site with fewer plugins and easy-to-access snippets. Many of them replacing even premium plugins, especially for Woo users.
Imran Siddiq (🇬🇧 UK), a well-known content creator and the owner of Web Squadron, joined Code Snippets as an investor and media expert. Seeing the need for clear, engaging videos to showcase our features, Imran brought his expertise to help users unlock the full potential of Code Snippets. To this day, he creates videos showing how specific snippets can benefit projects, saving users both time and money by offering straightforward, no-cost solutions for customizations. Naturally Cloud and the Plugin received major improvements this year as well. Often thanking the many community members who left us feature requests and feedback in our Community and the ongoing Survey you find in the plugin.
As Code Snippets approached the million-install milestone, we expanded our international team! Pau (🇪🇸 Spain) came on board to lead AI, customer experience automation, and some exciting side projects that will shape our future growth. Soon after, John (🇬🇷 Greece) -the original designer behind our logo- took charge of all things design, UX, and UI. With John’s eye for detail, we’re ensuring that every interaction with Code Snippets feels smooth, intuitive, and visually inspiring.
Reaching 1 million active installs was a monumental milestone, proving the lasting impact of Code Snippets and the support of its thriving community. What started as a small plugin to solve a personal need has grown into an essential tool for WordPress creators worldwide.
Here’s to making web site customization easier, safer and much more affordable one snippet at a time! 🍾🥂
