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The Code Snippets Story
On June 13, 2012, Shea Bunge (from Australia) created Code Snippets to overcome limitations of a restrictive web host, and make adding code to WordPress sites simpler and safer. It allowed making small tweaks to WordPress much more approachable – a straightforward solution that quickly won a loyal following in the WordPress community.
By 2017, Code Snippets was running on over 100,000 sites, helping developers say goodbye to child themes and redundant plugins. Around this time, Verdi Heinz (from 🇳🇱 The Netherlands) saw the potential for Code Snippets to go even further. He shared his vision with Shea, and it turned out Shea had similar ideas but hadn’t pursued them, assuming there wasn’t demand. Verdi warmly disagreed, he decided to fund the development privately, creating a partnership that laid the groundwork for Code Snippets Pro.
Together, Verdi and Shea began mapping out the future of Code Snippets, including new Pro features and community sharing options. In early 2019, Code Snippets officially became a company, with Shea focused on development and Verdi on design and business strategy. Their mission? To empower WordPress users to customize their sites safely, with fewer plugins and no need for child themes.
With Code Snippets now running on 400,000+ sites, the team was more motivated than ever. The Pro version was taking shape, and their dream of a “cloud-based” snippet-sharing platform was in sight. The plugin’s popularity showed that users wanted -and needed-simplified, flexible customization options.
In mid-2021, with Code Snippets on over half a million sites, the team celebrated the launch of Code Snippets Pro. Packed with advanced features, it brought users more power and customization options, taking WordPress site building to the next level. Around this time Imants (from 🇱🇻 Latvia) added his AI and Infrastructure expertise, Nate (from 🇮🇱 Israel) took ownership of Partnership and Marketing activities and last but not least Atif (from 🇬🇧 The UK) join our team to lay the very bedrock of our Cloud Platform.
The long-awaited Cloud Snippets platform launched in 2022, open to all for sharing and discovering snippets that extend beyond WordPress. With Cloud Snippets, the team realized their dream: an open, community-driven platform that allowed anyone to customize their site with fewer plugins and easy-to-access snippets. Many of them replacing even premium plugins, especially for Woo users.
Imran Siddiq (from 🇬🇧 The UK), a well-known content creator and the owner of Web Squadron, joined Code Snippets as an investor and media expert. Seeing the need for clear, engaging videos to showcase our features, Imran brought his expertise to help users unlock the full potential of Code Snippets. To this day, he creates videos showing how specific snippets can benefit projects, saving users both time and money by offering straightforward, no-cost solutions for customizations.
As Code Snippets approached the million-install milestone, we expanded our international team! Pau (from 🇪🇸 Spain) came on board to lead AI, customer experience automation, and some exciting side projects that will shape our future growth. Soon after, John (from 🇬🇷 Greece -the original designer behind our logo- took charge of all things design, UX, and UI. With John’s eye for detail, we’re ensuring that every interaction with Code Snippets feels smooth, intuitive, and visually inspiring.
Reaching 1 million active installs was a monumental milestone, proving the lasting impact of Code Snippets and the support of its thriving community. What started as a small plugin to solve a personal need has grown into an essential tool for WordPress creators worldwide.
Here’s to making web site customization easier, safer and much more affordable one snippet at a time! 🍾🥂
We believe the best way to create something amazing is to take true ownership, not just of your role, but why you do it in the first place. That’s why everyone on our team is a “Chief” in their own right. Each of us leads a unique aspect of Code Snippets, from coding and customer care to cloud infrastructure, campaigns, and design.
Being a Chief isn’t about titles; it’s about taking responsibility for what we do best and collaborating with the rest of the team to make it happen. We’re not just here to check boxes or follow orders—we’re here to build something extraordinary together.
It’s this shared sense of ownership and teamwork that powers Code Snippets and helps us deliver tools that empower web creators worldwide.
Chief Code
As the original creator of Code Snippets, Shea started it all back in 2012 with a simple idea to make WordPress customizations easier and safer. Today, he’s 50% owner of Code Snippets and still leads development on all our plugins, ensuring they’re packed with innovation and reliability. Shea’s passion for clean, powerful code is at the heart of everything we build.
Chief Company
The other half of Code Snippets’ ownership, Verdi brings vision, leadership, and community spirit. As our resident community-builder and strategic lead, he’s here to connect, collaborate, and make sure Code Snippets stays true to its mission of empowering creators. Reach out to him if you’re interested in partnerships or want to bring new ideas into the fold.
Chief Campaigns
Messaging and marketing are Nate’s domain, and he’s the mastermind behind our product campaigns. He ensures our voice is clear, engaging, and true to our values. Nate keeps the team on track with a healthy dose of humor, making sure we deliver while having a blast.
Chief Cloud
Atif is the driving force behind Code Snippets Cloud, responsible for building and continually enhancing our Cloud platform. With a vision for community sharing and collaboration, he works closely with the team to make Code Snippets Cloud the go-to hub for snippet sharing.
Chief Clarity
A familiar face in the web world, Imran from the UK is our video storytelling pro. He’s here to make sure our features shine, creating tutorials and showcases that help users discover new ways Code Snippets can transform their projects. Through Imran’s videos, learning is easy, fun, and packed with value.
Chief Cognition
From Latvia, Imants is responsible for AI and infrastructure, making sure that Code Snippets runs smoothly and intelligently. His work behind the scenes with AI and robust infrastructure enables Code Snippets to deliver powerful, reliable experiences to users worldwide.
Chief Customer Experience
From sunny Spain, Pau is our customer experience and AI automation expert, always looking for ways to make your interactions with Code Snippets smooth, intuitive, and delightful. He’s focused on using tech to make support seamless and preparing for some exciting future projects that will take Code Snippets to the next level.
Chief Composition
The creative behind our iconic logo, John from Greece has since joined us full-time to lead design, UX, and UI. As our “Chief Composition,” he makes sure Code Snippets not only functions perfectly but also looks and feels top-notch, bringing joy and elegance to every user interaction.
