When Verdi Heinz joined the Code Snippets team, the goal wasn’t to build a premium plugin empire. It was to solve a simple problem for WordPress users: making it easier to run and manage code snippets safely – without touching a theme’s functions.php file.
But what happened next was unexpected.
In a recent Freemius interview, Verdi shares the honest story of how Code Snippets Pro quietly transformed from a beloved utility plugin into a powerful, revenue-generating product trusted by thousands of developers, agencies, and site owners.
And the secret? It wasn’t a flashy marketing launch or growth hacks. It was listening.
“We didn’t have a grand roadmap. We simply paid attention to what users needed, and let that guide our decisions.” – Verdi Heinz, Code Snippets
🔍 What You’ll Learn in the Full Interview:
The origin story of Code Snippets Pro – and why it almost didn’t happen
How user feedback shaped nearly every new feature
Why partnering with Freemius was a turning point for sustainable growth
Lessons learned from building trust and transparency into the product
What’s next for the plugin – and the community around it
This behind-the-scenes look isn’t just for WordPress developers – it’s a must-read for anyone building digital products in public, especially with a small team and a tight focus.
Whether you’re a Code Snippets user or a plugin creator yourself, this story is packed with insights, inspiration, and plenty of real-world lessons you can apply to your own journey.
Can’t get enough behind-the-scenes insights and practical tips? 🎯 Watch Verdi Heinz sit down with Zee for a candid conversation about influencer marketing, plugin growth, and what it really takes to build trust in the WordPress space.
🎥 Watch the full video:
How Small Software Companies Attract BIG Influencers (and Small Ones Too)
